May ISSUE | 2013

TriVision Buzz

Chantilly Business of the Year

TriVision NAMED Mid-Sized Business OF YEAR

Arsalan Lutfi, VP and Creative Director of TriVision, receives Dulles Regional Chamber Commerce's <br /> "Business of the Year Award" on behalf of TriVision.On Saturday, May 4th, 2013, TriVision received the “Mid-Sized Business of the Year Award” as part of the 2nd Annual Chantilly Day, recognizing area businesses for helping enhance the Chantilly and surrounding Dulles Corridor communities.

An estimated ten thousand people came out to see and taste the best of Chantilly, Virginia at the 2nd Annual Chantilly Day sponsored by the Chantilly-Centerville Chamber, a division of the Dulles Regional Chamber of Commerce.An estimated ten thousand people came out to see and taste the best of Chantilly, Virginia. Sponsored by the Chantilly-Centerville Chamber, a division of the Dulles Regional Chamber of Commerce (DRCC), Chantilly Day is designed to elevate and consolidate the Chantilly community as a place of interest for visitors, shoppers and businesses.

Arsalan Lutfi, VP and Creative Director of TriVision, receives Business of the Year <br /> Award on behalf of TriVision.The Chamber has created this community day to highlight the wonderful faces of Chantilly and provide shopping, dining, and entertainment venues that day. A business expo was also part of the day’s festivities where the Chamber provided booths to its members and businesses, including TriVision.

Being that Chantilly is home to the National Space and Air Museum, astronauts Frank Culberton and Carl Waltz, along with Senator Mark Warner, were among some of the honorary guests at Chantilly Day.Being that Chantilly is home to the National Space and Air Museum, astronauts Frank Culberton and Carl Waltz, along with Senator Mark Warner, were among some of the honorary guests.

Chantilly Day Awards Ceremony, May 4th, 2013.With a prime location at the heart of Chantilly, TriVision was announced the winner of the Mid-Sized Business Award due to its growth and contribution to the Dulles Corridor community. An active member of DRCC, TriVision has participated in the branding and marketing efforts of the Chamber, and was behind the design of the new logo for Chantilly Day as well as the official photography.

Dulles Regional Chamber of CommerceTriVision is excited to receive this recognition and looks forward to continue expanding and playing a dynamic role in the Dulles Corridor business community.

To watch a highlight video clip of Chantilly Day 2013, please click on the thumbnail to the left.


Studio production & webcast for K12, iNc.

A live switch mutli-camera video production and webcast at TriVision Studios was streamed live to K12's over 5,000 employees worldwide.Last month, TriVision provided a multi-camera live switch video production of K12, Inc.’s top executives which was streamed live to their over 5,000 employees worldwide.

Regarded as America’s largest online school for kindergarten through 12th grade, K12 serves students in all 50 U.S. states and more than 70 countries. Founded in 1999, K12 is a for-profit education company with a curriculum that is available through full-time public and private school programs, worldwide through its online private school, and via individual courses for supplemental needs or homeschooling. K12’s educational products and services are designed as alternatives to traditional "bricks and mortar" education.

A live switch mutli-camera video production and webcasting at TriVision Studios was streamed live to K12's over 5,000 employees worldwide.The multi-camera production which took place at TriVision's 12,000 sq.ft studio, also involved intensive pre-production planning, set design, stage setup, an on-site director, producer and AV technicians.

TriVision also TriVision crew testing the audio feed for one of K12's executives who was a speaker at the live webcast.provided webcasting services to stream the event live online, with a bandwidth of up to 10,000 viewer hours. This required TriVision to provide high-speed internet connectivity as well as a secure website hosting with a username and password login requirement.

The production and web streaming went smoothly and K12 was very pleased with the professional quality of service TriVision provided them. To learn more about K12, visit them on

Did You Know

Why You should care about design

Looks may not be everything, but an ineffective product or package can have a negative impact on the success of your company. "Entrepreneurs should consider the value of design before they start any project," says Jan Habraken, founder of FormNation, a New York City-based design studio.

Habraken says that both beauty and function are important. He encourages entrepreneurs to consider all aspects of how they present their businesses to the public. Here are three ways design impacts your business and what you can do about it.

1. The way you present your products tells customers who you are.
"Your logo, packaging and product all communicate a message about your company," says Habraken. "It determines how your customer perceives you."

Habraken says Apple does a great job of communicating its values through the design of its products. "Take a look at a MacBook or an iPod. Everything is neatly arranged and designed. It leaves the impression that Apple is a company of efficiency and quality," he says.

2. Aesthetic appeal can improve sales.
A beautiful environment or product packaging has been proven to be a deciding factor when people make a purchase or frequent a business. A study by researchers at the University of Missouri found that the restaurant's waiting area influenced diners' willingness to wait for a table.

Curved and angled walls, and decorative elements and a visually divided space all improved the customer experience. Consider your own physical location as well as your products and marketing materials. Check out your competitors for ideas, or invest in hiring a professional to revamp your look.

3. Effective design eliminates customer confusion.
Habraken says the things that irritate us in life are often those that are poorly designed. Business owners should pay attention to customer comments and complaints.

Consider the 2000 presidential election ballot in Florida ballot -- the confusing layout led to a lot of problems. "Improving things like readability can be as simple as changing the font or the amount of white space," says Habraken, who recently created a color-coded easy-to-read version of the familiar 1040 U.S. tax form with hopes of convincing the IRS to make revamp their forms.

Presenting information in a clear and logical way will help customers easily understand how to use your product.

"[It's important to] take someone from point A to point B in the fastest amount of time and with the least amount of stress," says Habraken. He says that something as simple as a horizontal door handle can subconsciously tell customers to push a door instead of pull. Design should provide a service rather than just showcase the work of the person who created it.

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What's Trending

The POWER of Simple Typography

Setting type used to have just one function: is it readable? Then, to save money, a new question: Can we get a lot of words on a page?

The third question, though, is the most dominant for most people making a presentation, designing a website, scoping out a logo or otherwise using type to deliver a message: How does it look?

The answer is not absolute. In some situations, some cultures, some usages, one type looks fine and another looks garish or silly or just wrong. And the reason is that whether we realize it or not, type reminds us of something we've seen before.

Here's an obvious example:

Which brand will you trust?

Here's another example... which one looks like a college you would aspire to attend:

If you use a typeface that reminds me of the script on the menu of a French restaurant, then no, I'm not going to instinctively believe that you're a good doctor. If you use a thin, elegant wedding invitation font in your PowerPoint presentation, you haven't been clever, you've merely confused everyone.

Here's the amateur's rule of thumb: don't call attention to your typeface choices unless you want the typeface to speak for you. Instead, start with the look and feel of the industry leaders and go from there. The shortcut: Use Franklin Gothic Condensed for your headlines and Garamond for your body copy. Change it if you want, but only when you want to remind me of something.

[And this is where the hard part shows up: by 'industry leader' I don't mean the company that makes the most profit. I mean the voice that has the most authority, that raises the bar, that is well dressed. And that means learning how to see. Do you see how the New York subway system uses typography that feels more confident and clear than a typical amusement park's signage? Until you see the difference, keep your hands away from the keyboard...]

Typography in your work isn't for you. It doesn't matter if you like it. It doesn't matter if the committee likes it. After legibility, all that matters is what the recipient is reminded of. (And yes, it's fine if the typography reminds your viewer of nothing at all, at least if your goal is to create the awe of the totally new).

If you use the standard Microsoft font in your PowerPoint presentation, it might be common, but it won't be powerful. If you use Comic Sans, it won't be common, but it won't be powerful either.

It's a bit like wearing a dark blue suit to a meeting with a banker. You can wear something else, sure, but make sure you want it to be noticed, because it will be.

And here's a bonus advanced idea from XKCD.

Professionals and those with a budget to hire one, feel free to ignore some of this. If you ask for attention to be paid to your typography, though, you need to own the outcome of that attention.

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