June ISSUE | 2013

TriVision Buzz
 

Virginia Department of Corrections

Marketing Video for Virginia Department of Corrections

Virginia Department of CorrectionsAs part of a fund for Second Chance Act Grant for a pilot program about females in substance abuse treatment programs, the Virginia Department of Corrections (VDC) approached TriVision to create a marketing video to capture the essence of the program and promote its success.

The program provides re-entry transition services to participants through partnerships with local jails. Selected participants are relocated from prison to a local jail in their community to receive transitioning services such as life skills workshops and assistance with housing and employment. These services will strengthen public safety by better preparing them for their return to the community.

A scene from the video TriVision produced for Virginia Department of Corrections showing how the re-entry transition services have helped its participants and the community.TriVision provided a pre-planning strategy, scripting, production and post-production services which resulted in a 10-minute video highlighting the program’s success. It included travel to multiple locations in Virginia to capture interviews from key program personnel as well as B-roll support footage. All the material was edited with the client at TriVision Studios. 

The video was well received by the client as well as the board who reviews in-state projects and allocates future grant money. The video technically and emotionally conveys the impact of the program, which has helped reduce the recidivism rate, as well as has helped bring one-time offenders home to their families using the tools available to follow a path to a productive and fulfilling life. Because the video turned out so successful, similar video projects are being planned for the following year.

To watch the video produced by TriVision, Click here.

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Shenandoah Urologic Specialists

Creating a Brand and Website to Transform the SUS Identity

A logo serves as the face of a business, thus affecting a brand in a positive or negative manner. Similarly, a website is the initial contact that a consumer has with your brand and is therefore extremely critical to your business. Today, your website and logo go hand-in-hand and create the first impression towards your business and brand.

SUS's Business Cards Designed and Printed by TriVision

The doctors at Shenandoah Urologic Specialists (SUS) realized that their practice in Winchester, Virginia was in need of a professional logo and website. Although their practice was booming, the business lacked a consistent brand identity. This is when Dr. Shane Geib and Dr. Marc Richman approached TriVision for help.

The branding process began with a consultation on their brand identity and brand positioning so that the TriVision creative team could better understand the vision and goals of the SUS practice. Following this consultation, TriVision created up to six professional logo options with various color schemes and compositions. After some modifications, the final logo was chosen based on how well it represented the image of SUS.

SUS's Corporate Brochures Designed by TriVisionTo promote the new brand, TriVision provided the creative design of SUS’s complete marketing collateral, from business cards to business stationery, folders and more. In addition, TriVision provided SUS with a “Corporate Identity Guideline” for different uses of the new logo and color scheme within the organization. TriVision also provided the SUS display signage for their office.

The final step to instill the new SUS brand identity was to develop a website that would integrate the logo, vision, and message of the medical  practice as one. TriVision designed a website that not only displayed the new logo, but also stayed true to the green “Shenandoah” feel of the practice, with moving banners and easy-to-navigate features. Alongside the design, development and maintenance of the SUS website, TriVision also provided copywriting services and is currently managing SUS’s search engine optimization (SEO) and online marketing efforts.

SUS's Website Designed and Developed by TriVision

To learn more about SUS, visit them at www.susurology.com


 
Did You Know

COLOR HARMONY: EASY COLOR COMBINATIONS TO ENGAGE YOUR VIEWER

DYKFirst impressions count for everything. With that being said, color is one of your brand’s first big impressions. Choosing the proper colors for your brand is one of the most important decisions you can make when trying to engage your viewer. This is where color harmony steps in.

Color harmony helps balance the visual experience. It creates a sense of order and if the visual experience is bland it can disengage the viewer. On the contrary, if your color combinations are so chaotic and disorganized a viewer will mindfully disengage immediately. Neither of these are positive outcomes. Both give the viewer a sense of negativity associated with your brand.

If you’re not a color person choosing the right colors can often be difficult and frustrating especially if you’ve been assigned the task of putting together a powerpoint or quick flyer. The last thing you want to happen is to have your mistake of choosing the wrong colors affect your presentation outcome.

We’ve pulled together two positive and easy to create color schemes to keep in mind the next time you have to create quick collateral to match your brand.

1.  A color scheme based on analogous colors:
DYKAnalogous colors are any three colors that sit side by side on the 12-color color wheel. The BP logo is a perfect example of this.
Notice how pleasing the yellow, yellow-green, and green are next to each other. It creates a harmonious color combination that draws your eye to the brightest color in the middle – the yellow. Now imagine if the darkest green had been orange or a blue-violet. It would appear chaotic and disharmonious and certainly wouldn’t leave you wanting more. Analogous colors are especially great to use when you want one of your colors to be the main focus.

2. A color scheme based on complementary colors:
Complimentary colors sit directly opposite of each other on the color wheel. For example: blue and orange. Complimentary colors create maximum contrast and maximum solidarity. Both colors appear equally as strong. Here are a few examples:

DYK

Choosing colors doesn’t have to be difficult and next time you’re asked to pull something together try using the 12-color color wheel, or as we like to call it the color cheat sheet. It’s logical, useful, and makes a world of difference.

Story by Emily Baird, Graphic Designer at TriVision
Visit our Blog site for more: www.trivision.tv/blog


 
What's Trending

Facebook Hashtags Present Unforeseen Opportunities for Brand Marketers

WTFollowing the lead of its younger, nimbler social sister, Instagram, Facebook is rolling out hashtags, aiming to make its social network more conversational and more relevant to search engine optimization. The move will open up more revenue streams for marketers and give user posts a much greater public reach. In other words, "public posts with searchable hashtags are truly public and discoverable; they give your posts a larger but less familiar audience," notes Buzzfeed. 

While the jury is still out whether users will appreciate the broadcasting of their posts, brands on the other hand have a unique opportunity to leverage the power of hashtag campaigns on other social platforms by connecting them through Facebook, according to CEO Mark Zuckerberg.

WT

"If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising ... Any hashtags that you use on other platforms that are connected to your Facebook page will be automatically clickable and searchable on Facebook," he said, according to AdAge.

WT

While the addition of hashtags opens a door for new advertising, Facebook hasn’t opened it up to marketers to purchase just yet as "using them and buying them are different," notes Mashable. The move by Facebook to imitate the usage trends of Twitter, Instagram and Google+ demonstrate that while the platforms serve very different purposes, they are targeting the same ad revenue. 

WT"Facebook and hashtags are two words social marketers absolutely must pay attention to," Michael Lazerow, CMO Salesforce Marketing Cloud told USA Today. "The door is open for companies to better discover their customers' immediate interests, creating the potential for increased real-time marketing based around ongoing pop culture, sports and other major events." Prior to the hashtag launch, Facebook also introduced sponsored, targeted posts in Newsfeed, another tid-bit of social ad prowess that it borrowed from Twitter. 

Story Courtesy of Brandchannel.com

 
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