2013 | Volume 9

TriVision Buzz

Unsung Heroes

Unsung Heroes Website Tells the Untold Story of America’s Female Patriots

The mission of Unsung Heroes: The Story of America’s Female Patriots is to acknowledge and celebrate the more than 2.5 million women who have served in the U.S. military from the American Revolution through present day. Today, more women serve in the U.S. Armed Forces then at any time in our nation’s history.

With the goal to educate the American public about the heroic service of America’s Female Patriots, Unsung Heroes facilitates discussion and strategic thinking at the high school and college levels about the service and contributions of American service women throughout history.

Having worked with several military and veteran affiliated clients, TriVision was honored to build the website for this special project.

This online resource center called UnsungHeroesEducation.com, is a comprehensive 40-page portal that contains an array of information, transcripts, bios, videos, and photos telling the untold story of heroic female patriots who have served in the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard.

For the next five years, TriVision will continue to maintain the Unsung Heroes website and provide internet marketing services in order to sustain its online visibility and reach. TriVision is proud to take part in this educational campaign to promote and inform the public about the heroism of women in the U.S. military.


Innovate Conference: EXPLORING OPPORTUNITIES THAT ENHANCE Our Region’s Future

TriVision was a sponsor at the Innovate Conference held at the Center for Innovative Technology in Herndon, Virginia USAOn October 17, 2013, TriVision was a proud sponsor of Innovate, an annual conference held at the Center for Innovative Technology (CIT) in Herndon, Virginia, displaying the latest in social technology, cyber security, printing, analytics and more.

The conference which is hosted by the Dulles Regional Chamber of Commerce (DRCC) explores opportunities for change that enhance our region’s future. Showcasing innovation – the entrepreneurial spirit that fuels America’s financial markets and emerging technologies that may impact our daily lives – this conference offers a chance to stimulate our collective thinking and pave a path for collaboration in pursuit of a better future for both businesses and individuals.

TriVision was a sponsor at the Innovate Conference held at the Center for Innovative Technology in Herndon, Virginia USA

InnovateAs a sponsor, TriVision was behind the creative design and development of the Innovate website, Innovate-Nova.com. The CMS site has an improved professional design for usability and streaming video capability.  In addition, TriVision also provided the video coverage of the event.

To learn more, please visit:

Did You Know

Three Website-Building Lessons from the HealthCare.gov Debacle

The federal government's disastrous launch of HealthCare.gov is a perfect example of basically everything you shouldn't do when going live with a website for the first time.

From crashed servers to security snafus, to dozens of bugs and tortoise-like load times, there isn't much the White House didn't screw up on. Only six people managed to sign up for health insurance on the site's rocky launch day. Not good. 

Here are three HealthCare.gov fails and how you can avoid making them when launching your company's website:

1. Fail: Not preparing for an initial rush of website traffic.

Millions of people flooded HealthCare.gov on its first day and many of them were met with disappointing messages like, "please try again later" and "please wait" instead of "apply now." A lack of enough server capacity to handle the onslaught of traffic, combined with error-ridden software code, was mainly to blame.

Solution: Beef up server bandwidth to handle the load.

The more website traffic you anticipate, the more server capacity you should load up on. If you're hosting your own site, start by calculating some estimates of how many people might drop by your website on Day One. 

Also estimate how many people will try to do the same thing on your site at the same time and prepare accordingly.  Once your site is up and attracting a steady number of visitors, you might need to scale up with additional web servers.

2. Fail: Exposing users' identifying personal and financial information to security risks. 

On Sept. 27, four days before the federal exchange's launch, Department of Health and Human Services officials were warned of the site's "inherent security risks." Users' birth dates, Social Security numbers and more were low-hanging fruit for identity thieves.

Solution: Complete a thorough security risk assessment. 

Hire a small business cybersecurity specialist to run a risk assessment within 60 to 90 days of goinglive. Create and strictly abide by security standards, paying special attention to how you collect, store and perhaps even share your users' personal and financial data.

An easier option is to host your online store through a third-party ecommerce service that uses Secure Socket Layer encryption, like Yahoo Small Business. Such vendors handle most aspects of your site's security, from online payments to customer information and beyond. 

3. Fail: Not testing site navigation and functionality. 

One of the biggest reasons HealthCare.gov bombed out of the gate is that people couldn't use it for what it was supposedly designed to help them do: shop and sign up for health insurance plans. Software glitches, sluggish servers and muddled site structure were mainly to blame. As a result, in the federal exchange's first week, only 1 percent of the 3.7 million people who tried to register were successful, according to the nonpartisan research firm Millward Brown Digital.

Solution: Exhaustively test your website before going live. 

Hire a usability testing company to sniff out your site's weak spots and then improve each one. This critical pre-launch step helps you weed out bum software code and better understand your audience, particularly whether or not they find it easy to get around and use your site.

There are several reliable usability testing services that are relatively inexpensive, including UserTesting.com. Their pricing for small businesses starts at $49 per usability test by a real person. A similar service is Userlytics, which charges $39 to $99 per month, depending on the amount and depth of testing and feedback.

Story Courtesy of Entreprenuer.com

What's Trending

Cross-Promotion at its Best: the Story of Ron Burgundy and Dodge Durango

Yes, that Ron Burgundy…

Dodge Durango’s sales have skyrocketed since the ads of Will Ferrell and Dodge joining forces to make his fictional character, Ron Burgundy, the spokesman for the 2014 Durango. According to Dodge, web traffic for the brand has jumped an astonishing 80 percent, and that’s not all—Durango sales increased 59 percent in October, and are up 50 percent for the year.

The value of entertainment is just as important as the information delivered to the audience and can go a long way. When creating an advertisement, it should leave a positive, memorable impression on viewers long after the advertisement is seen. A lot of the Ron Burgundy ads are outrageously hilarious and veer off topic. He argues with a horse, or chases a pair of dancers off his stage, but strangely enough, they’re wildly successful.

Creating an advertisement that resonates with your core audience is one thing, but the Durango commercials aren’t just popular with car enthusiasts—they’re getting the attention of a wide audience, and they’re constantly being shared and redistributed across the web. The ads have done more than drive sales and give the Dodge website a massive traffic increase—they’re YouTube hits. The first ad, released on October 4th, has already racked up more than 2 million views, with the other four hovering around 1 million views apiece. Burgundy is a viral sensation.

Ron Burgundy has only been promoting the Durango for about a month, and he’s already made a huge measureable impact for both the brand’s visibility and its bottom line. The series of ad campaign also cleverly coincides with the release of Anchorman 2: The Legend Continues, which hits theaters next month, giving the film some serious exposure.

Opportunities for cross-promotion aren’t always easy to come by, especially since their success can be unpredictable. Who would have thought that Ron Burgundy and SUVs would be such a natural fit? When an opportunity arises to partner with another brand in a cross-promotion, consider taking a chance on it. By helping each other reach complementary goals, two businesses can save money, gain access to valuable resources and reach a considerably wider audience.

Written by Gadeer Ghannam
TriVision Blog Contributor

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