April ISSUE | 2013

TriVision Buzz



QinetiQ North America is one of the leading defense and security technology solutions providers, creating high-end products and services for commercial, government, and military clients. Armed with over 4,000 patented solutions and over 5,300 engineers and scientists, QinetiQ North America offers a wide range of services and solutions in areas such as transportation, survivability, unmanned systems, maritime solutions, and cyber security.

TriVision has been providing video support services for QinetiQ since early 2011 and has produced a series of marketing and corporate videos currently in use by the company.

Their most recent project is called the Runway Incursion Alerting System, or RIAS, which is QinetiQ North America’s highly configurable and adaptable aviation safety system. It can be integrated with existing airport surveillance systems to enhance their performance. RIAS continually monitors runways and taxiways and simultaneously alerts pilots and other personnel when more than one “target” is on a runway at the same time. Real-time alerts allow personnel to make more informed decisions about their safety and airport operations to prevent accidents.

TriVision was presented with the challenge of creating a 5-minute marketing and introductory video that explained the RIAS system and illustrated its capabilities. What made this particular project especially challenging was the conceptual nature of the product. Since much of the sensor equipment is below ground and it’s logistically impractical to videotape RIAS in action at an actual airport facility, TriVision turned to its in-house 3D animation and visual effects team to demonstrate how RIAS works. In addition to creating high-impact 3D animation and motion graphics, TriVision provided scriptwriting services, voiceover narration, and consultation. To watch the video, please click on thumbnail to the left.

The RIAS video has been an effective marketing tool for QinetiQ North America, explaining a rather intricate product in a clear, concise, and succinct fashion using modern animation and visual techniques. The RIAS video was one of seven similar marketing and corporate level videos created by TriVision for QinetiQ over the past few years. As a returning client, QinetiQ and TriVision continue to work together to create additional videos based on their wide range of products and services.

To visit QinetiQ North America on the web, please go to www.qinetiq-na.com.

TriiVision Gives Back


As part of its incentive to give back to the community, TriVision Studios offers studio tours to various student groups and organizations in the region. This month, two different groups visited the 12,000 square ft. production studio in action. The first group was a class of about 30 eight graders from J. Michael Lunsford Middle School and the second group was a class of first-graders and their parents from the local den of Cub Scout Pack.

Students from local schools visit TriVision Studios in action.

Kamran Lutfi, Marketing Director at TriVision, provides students an insight into the history of the company.The purpose of the trip for the eighth graders was to provide them an insight into future career possibilities in the fields of marketing and media communications, as part of their Career Field Trip. It also gave them a glimpse of what goes on behind the scenes of a full service studio production facility and the realities of the working world.

Samir Rassoly shows students how the sound recording room works.During the almost 2-hour tour, the middle school students were taken to different departments within TriVision to learn about their specific services such as branding, design, web, social media, video production, audio recording and more. Additionally, TriVision members discussed the pros and cons of running a business and the steps involved in starting one.

Students get hands-on experience by reenacting a production in TriVision's green screen studio. At the end of the tour, students were given a chance to get some hands-on experience by reenacting a production in TriVision's green screen studio. Students volunteered to practice reading from a teleprompter to get a feel of what it would be like to be in front of the camera. They also watched sample videos TriVision produced in the past.

Young Cub Scouts posing for pictures at TriVision's green screen studio.When the young Cub Scouts toured the TriVision facility, they had the opportunity to see the facility in the process of a set-up and test run for a live production and webcast the next day. The excited Cub Scouts also toured the different departments within TriVision and took photos in the green screen studio. TriVision gave all the students and parents TriVision pens and gift bags as souvenirs.

Students get a chance to watch a sample of TriVision's videos. The trips proved to be a fun learning experience for both groups and the parents and teachers thanked TriVision for opening their doors to their students. TriVision members also enjoyed the experience and look forward to continue providing educational opportunities like this in the future.

Did You Know

Six Reasons Your Website Will Fail

Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. That wouldn't be much of an issue if the Internet hadn't long ago replaced hardcopy Yellow Pages as the go-to source for business information.

Let's go through the most alarming findings and examine the top reasons SMBs are failing online.

1. Not Built Right (for Mobile Devices)
93.3% of SMB websites are not mobile-compatible and will not render successfully on mobile devices, including smartphones.

As Internet-content consumption is fast moving away from desktops to portable devices, ensuring your website is optimized for the smaller screens of tablets and smartphones is critically important. People will often be looking to access your site on the go, and ensuring your website is mobile compatible will help introduce your business to the rapidly growing mobile market.

2. (Anti-)Social Media
80.5% of SMB websites have no social media links—Facebook, Twitter, Pinterest, Google+, LinkedIn, foursquare, etc.

If you're ever questioning your business's lack of fans or followers, you probably haven't connected your social media accounts to your website—potentially your biggest source of traffic to your social presence. Social marketing can be a powerful tool, but not if there's no audience to engage with.

3. E-Fail
74.7% of SMB websites lack an email link on their homepage for consumers to contact the business.

What is so convenient about email is its instant delivery and (often) instant gratification. But not having an email link on your homepage eliminates that convenience. Plus, think about the opportunities you're missing: Questions from customers, or potential partnership opportunities from companies, don't ever reach your inbox.

4. (Lack of) Information, Please
65.7% of SMB websites lack a form-fill option to enable consumers to request information.

SMBs should build default information inquiry forms right into their site, but only one-third of them are taking that necessary and helpful step. Those forms need to be already connected to a CRM, an email system, and an ecommerce system so that the lead is not just being collected but also prepped for the SMB owner to communicate with in an effort to generate business via that lead.

5. E.T. Can't Phone Home
60% of SMB websites have no toll-free or local business phone number listed on the homepage.

Although email tends to be the preferred form of communication (and, as discussed, most SMBs don't even have that information on their homepage), some questions are better answered by phone. Generating phone calls via your homepage makes customers feel comfortable, while not listing a phone number can cause questions of legitimacy to arise.

6. SEO struggles
56.3% of SMB websites have no keyword info for search engine discovery.

If you have a website and no one can find it, does it really exist? A significant amount of your traffic will be the result of consumers' finding it through search engines.

Keyword research and creation, on-site optimization, and off-site link building in industry directories and other relevant sites are all necessary elements for driving traffic to your website. Those tactics will help make your site search engine-friendly and improve your ranking, allowing your business to gain needed exposure.

Addressing those six areas will allow SMBs to deliver traffic to their website, engage with their audience, and acquire monetizable information. Of course, those six items cover only the basics. SMBs will continue to fail online if they don't generate additional business by bolstering their website with an e-commerce platform, reservations system, ad integration, and other key enhancements.

Adapting to the increasingly Internet-based economy shouldn't require SMB owners to be Internet and software experts. That is the job of solution providers.

Story Courtesy of MarketingProfs.com

What's Trending

The Next Big Thing: 4-D Printing

Just as 3D printing has started to come into its own, some forward-thinking architect has just announced that he’s already working on the next big thing.

It was at this year’s TED conference in Long Beach that Skylar Tibbits, an MIT professor, gave attendees a sneak peak into an even more advanced manufacturing innovation he’s calling 4D printing — naturally. I know the name seems suspect because, frankly, what the heck is a 4D printed object? Well, rest assured that it’s not something that exists in some hidden spatial realm (what use would we have for that?). Rather it’s run-of-the-mill three dimensional printing technology, but combined with a neat enhancement that allows the parts to self-assemble and re-assemble into a myriad number of products.

The device that’s used is a Stratasys 3D printer designed to produce multi-layered materials. Each part will be comprised of a regular rigid plastic layer, along with an outer layer made of “smart” materials. When submerged in water, the “smart” material absorbs and expands, causing the parts to move and form a pre-specified object.

“Essentially the printing is nothing new, it is about what happens after,” Tibbits says.

The capacity for this one extra step creates a suddenly wider range of possibilities. Anything that requires intricate assembly like furniture, bikes and cars would require less manpower.

“Imagine a scenario where you go to Ikea and buy a chair, put it in your room and it self-assembles,” said Carlo Olguin, principal research scientist at the software firm, told the BBC.

Now that Tibbits has demonstrated the promise, the real challenge is to eventually scale it up to where the technology actually does all these things yet wouldn’t require dipping your couch into a swimming pool. Needless to say, he’s currently looking for a manufacturing partner.

Story Courtesy of SmartPlanet.com

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